UPDATED FORMULA: 2026
GenciVie
★★★★★
4.9 - 1,356 reviews
Receding gums are not a brushing problem -- it's a collagen problem. When your gum tissues lose collagen faster than your body can replace it, no amount of brushing can reverse the damage.
Regular price
£39.90
Regular price
£39.90
Sale price
£59.90
Unit price
per
scienceDelivers Type I collagen directly to the gums
shieldNano-hydroxyapatite works while you sleep
spaReduces inflammation at the cellular level
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UK Expertise
scienceHow It Works
+
Your gums rely heavily on collagen, the protein that keeps them firm, resilient and healthy.
When gums start to recede or become sensitive, it's often due to a progressive loss of collagen.
GenciVie helps rebuild this essential protein, supporting your gums from within.
As you brush, the collagen and minerals in the powder reach the gumline, helping to strengthen and restore gum tissues for a healthier smile.
local_shippingShipping & Returns
+
We prepare your order within 24 to 72 hours. Once shipped, your package will arrive within 7 to 9 business days anywhere in the UK.
Returns
90-Day Satisfaction Guarantee. Return your order for any reason within the 90-day period.
verified90-Day Guarantee
+
90-Day Satisfaction Guarantee. Return your order for any reason within 90 days.
Limited time offer. Buy before the price increases.
GenciVie
Regular price
£39.90
Regular price
£39.90
Sale price
£59.90
Unit price
per
As seen in
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BBC
The Guardian
THE
TIMES
The Telegraph
skynews
Daily Mail
Over 15,000 Satisfied Customers
Customer Testimonials
‹
›
★CLINICAL FORMULA
★MARINE COLLAGEN
★NANO-HYDROXYAPATITE
★MADE IN United Kingdom
★FLUORIDE-FREE
★DYE-FREE
★SULFATE-FREE
★CLINICAL FORMULA
★MARINE COLLAGEN
★NANO-HYDROXYAPATITE
★United Kingdom
★FLUORIDE-FREE
★DYE-FREE
★SULFATE-FREE
Why Are Your Gums Suffering?
When collagen breaks down faster than your body can rebuild it, no ordinary toothpaste can help.
Your gums depend on collagen
It's the protein that keeps your gums firm, tight, and securely anchored around your teeth.
Daily life destroys it
Brushing, stress and aging deplete collagen over time, causing gum recession.
Conventional solutions miss the point
Regular toothpastes only clean the surface, and collagen supplements are designed for skin, not your gums.
GenciVie targets the gumline
As you brush, GenciVie delivers collagen and essential minerals right where your gum tissues need them most.
★ Rated 4.9/5 based on 1,356+ reviews
Customer Reviews
★★★★★
The only complete formula
I'm 57 and I've been fighting gum recession for years. I spent months researching what actually stops recession at the cellular level. Every product I found was missing something critical. Some had collagen but no nano-hydroxyapatite. Others had xylitol but nothing for tissue repair. Then I found GenciVie. It's the only product that combines marine collagen peptides with vitamin C, nano-hydroxyapatite, hyaluronic acid and CoQ10. After 8 weeks, my recession completely stopped. My gums went from thin and translucent to thick and healthy.
GenciVie
£39.90 £89.90
Purchased in May
★★★★★
Told I was "too young" for this
Two dentists told me I was too young for receding gums and sent me home with a soft brush. At 42 I wasn't too young - I was early, and early is exactly when this works best. Cold sensitivity gone by week 4, no bleeding since week 7, and my hygienist re-measured my worst site a millimetre better at week 12. Start before they take you seriously - that's my advice.
GenciVie
£39.90 £89.90
Purchased in April
★★★★★
The denture fitting is still postponed
At 71 I had been quietly steered toward a partial denture - treatment was "not really worth it" at my age, apparently. Twelve weeks of GenciVie and my gum measured thicker at both bad sites, the loose tooth is no looser, and the fitting is postponed on MY schedule. Collagen doesn't read birth certificates.
GenciVie
£39.90 £89.90
Purchased in April
★★★★★
Six years of "keeping an eye on it"
I'm 55. Six years of being measured and sent home. Nobody ever treated anything until I treated it myself. Bleeding stopped in week 5, sensitivity by week 8, and my last check-up showed no further recession anywhere - the first time since 2020. If your dentist's plan is watching, this is what doing something looks like.
GenciVie
£39.90 £89.90
Purchased in May
★★★★★
Results after 7 weeks
I'm 45. My gums were receding and my dentist told me it was normal for my age. Three months later, another dentist told me I needed to act immediately before surgery. He recommended GenciVie. I started using it twice a day. After 7 weeks, the recession completely stopped. My gums went from pale and thin to pink and healthy. The sensitivity disappeared and the tissues are firm again. If I had listened to my first dentist, I'd be looking at gum grafts.
GenciVie
£39.90 £89.90
Purchased in May
★★★★★
My confidence is back
I had stopped smiling with my teeth showing because you could see how much my gums had receded. My teeth looked longer and you could see the roots on my canines. It made me look older. After 12 weeks with GenciVie, I'm smiling again. The tissue is pinker, fuller, and the inflammation has balanced out. My dental hygienist noticed it immediately and asked me what I had changed.
GenciVie
£39.90 £89.90
Purchased in April
Frequently Asked Questions
Basics
Science
Results
Ingredients
Usage
What exactly is GenciVie?
+GenciVie is a dental powder formulated to support collagen in your gum tissues. It delivers marine collagen peptides, nano-hydroxyapatite and active ingredients directly along the gumline with every brushing.
How is it different from regular toothpaste?
+Regular toothpastes remove surface plaque but do nothing against the collagen breakdown that causes gum recession. GenciVie works at the tissue level, where recession begins.
Is it safe for daily use?
+Yes. Every ingredient is selected to be effective without being abrasive. No harsh detergents, no artificial dyes. Safe for twice-daily use.
Why marine collagen specifically?
+Marine collagen peptides have a lower molecular weight than bovine collagen, making them more bioavailable. They're rich in Type I collagen, the main structural protein of gum tissues.
What does vitamin C do in the formula?
+Without vitamin C, your body cannot form new collagen fibers. GenciVie uses sodium ascorbate, a neutral pH form, to avoid the acidity that irritates sensitive gums.
What are collagenase enzymes?
+Collagenase enzymes, triggered by inflammation, actively break down your gum tissues. The zinc citrate in GenciVie helps regulate these enzymes, slowing collagen breakdown.
Can GenciVie regenerate receded gums?
+Yes. By delivering collagen peptides, hyaluronic acid and minerals directly to the gumline, GenciVie supports regeneration. Users report thicker, pinker, fuller gums.
How long before seeing results?
+Most notice a reduction in sensitivity within 4 to 8 weeks. Visible tissue regrowth is typically reported around weeks 10 to 12.
Can I use it alongside dental treatment?
+Absolutely. GenciVie complements professional dental care. If you're undergoing periodontal treatment, GenciVie supports tissue regrowth between appointments.
What does nano-hydroxyapatite do?
+Nano-HAp bonds to exposed root surfaces, sealing the microtubules that cause sensitivity and creating a mineral foundation that reduces stress on gum tissues.
Why hyaluronic acid?
+Without adequate hydration, collagen fibers lose their elasticity. Low molecular weight hyaluronic acid penetrates tissues effectively, supporting collagen organization.
What does CoQ10 do in a dental powder?
+CoQ10 levels are often depleted in people with gum disease. Applied to the gumline, it supports the cellular energy needed for repair.
How do I use GenciVie?
+Wet your toothbrush, dip it into the powder and brush as usual, twice a day. Focus on the gumline.
Can I use an electric toothbrush?
+Yes. GenciVie works with any toothbrush. An electric toothbrush may even improve contact time along the gumline.
Do I still need to see my dentist?
+Yes. GenciVie supports your gum health at home but does not replace professional dental care.
Rated « Excellent » — and there is a reason
The only complete formula
I am 57 and I had been fighting recession for years. Every product was missing something. After 8 weeks, mine had completely stopped.
Mary D.
★★★★★Verified Review
Told I was « too young »
Two dentists sent me home with a soft brush. At 42 I was not too young, I was early. Cold sensitivity gone by week 4.
Alison T.
★★★★★Verified Review
The denture fitting is postponed
At 71 I had been steered toward a partial denture. Twelve weeks in, my gum measured thicker at both bad sites and the fitting is off.
Dorothy S.
★★★★★Verified Review
Six years of « keeping an eye on it »
I am 55. Six years of being measured and sent home. Bleeding stopped in week 5, and my last check-up showed no further recession.
Wendy M.
★★★★★Verified Review
Results after 7 weeks
I am 45 and my dentist called it normal for my age. Another one told me to act before surgery. Seven weeks in, the change was already visible.
Sarah L.
★★★★★Verified Review
My confidence is back
I had stopped smiling with my teeth showing. You could see the roots on my canines. After 12 weeks I am smiling properly again.
Isabel M.
★★★★★Verified Review
No more wincing at cold water
The sensitivity was the worst part. Rinsing used to make me flinch. By week 6 I could drink iced water without thinking about it.
Janet H.
★★★★★Verified Review
Cheaper than one graft quote
I was quoted over £900 per tooth privately. Three months of this cost me less than a tenth of that and my hygienist noticed the difference.
Christine B.
★★★★★Verified Review
No taste, takes ten seconds
I expected something unpleasant. It is not. It goes on in the morning and I forget about it, which is why I actually kept it up.
Pauline R.
★★★★★Verified Review
My hygienist asked what changed
She measured the same pocket she had been watching for two years and it was better. She asked what I had been doing differently.
Margaret F.
★★★★★Verified Review
Founded by Helen Ashworth · Vellora, London
“Foam is a feeling, not a mechanism. I've met too many women with immaculate routines and a receding gum line to sell them another feeling.”
— Helen Ashworth
Founder · Vellora — London, United Kingdom